Terms and conditionsof service.

Who we are

APEX is the trade name of Manuel Navarro Risaro, an individual based in the Autonomous City of Buenos Aires, Argentina.

To reach us, write to soporte@theapexweb.com or message us on WhatsApp at (424) 447-5253. People answer Monday to Friday, 9 AM to 4 PM ET. Our automated assistant answers at any hour.

We write to you on the number you used to hire us and at your email. Tell us if either changes.

What these terms cover

These terms apply when you hire APEX through our English site for one of these plans, and to the hosting and maintenance included with it:

• Landing Page: a single custom page.
• Business Website: several pages plus request forms.
• Online Store: a store scoped personally with you, with its price, payments and deadline in writing.

You must be 18 or older. If you hire us for a business, you confirm that you can do so on its behalf. Customers in Argentina hire us under the terms published in Spanish.

How hiring works

• You chat with our assistant by message.
• We build you a free demo.
• You ask for the changes you want on the demo.
• Before you pay, we send you your summary: the plan, the price, the payment option with amounts and dates, what’s included and the deadline.
• You make the first payment. That’s when the contract starts, and you accept these terms by paying.

Your summary and these terms are the whole contract. If they don’t match, your summary wins because it’s more specific. What our assistant said in the chat doesn’t change either one, so if you see a difference, tell us before you pay.

The free demo

• The demo is free, with no credit card and no deposit. If you don’t move forward, you owe nothing.
• We aim to deliver it in under 24 hours. That’s a goal, not a guarantee: it can take longer if we’re busy or missing information.
• Text and photos in the demo may be samples. In your final site they’re replaced with yours or with licensed ones.
• If you don’t hire us, the demo stays the property of APEX and you can’t use it.
• We may show demos in our portfolio and on our social media. If you’d rather we didn’t, tell us and we’ll take it down.

What your site includes

Your site is what you saw in the demo you approved, plus the changes we agreed on before you paid. All of that is in your summary.

A new feature that wasn’t in the demo (for example, adding bookings, another language or a connection to an outside system) isn’t included in the price. We quote it separately and build it only if you accept.

Price and payment

• The price is the one in your summary, in US dollars. It doesn’t change after you hire us.
• Landing Page and Business Website: you pay in full, or in 3 monthly payments with no interest. The first when you hire us, the others 30 and 60 days later. In installments you pay the same total.
• Online Store: the price and payment schedule are the ones in your summary.
• You pay by the secure payment link we send you. PayPal or your bank may have their own rules and fees.
• Pay only through links sent by our system. If someone sends you other payment details in the name of APEX, don’t pay and let us know.
• We start building your site with the first payment.
• If a payment is reversed or disputed, that installment is pending again.

Late payments

• We send you a reminder 3 days after a due date.
• While an installment is unpaid, we can pause pending work: changes and, if your site isn’t live yet, publishing it.
• If your site is live and the debt passes 30 days, we can pause the site after telling you the date. It stops showing, but nothing is deleted.
• If the debt continues at 90 days, we can end the contract after a final notice of at least 15 days.
• There are no late fees. When you pay, we pick up where we left off.

Deadlines

The deadline for your site is in your summary: 5 business days for a Landing Page and 10 for a Business Website, counted from when we have what we need from you (your domain and your content). If that’s delayed, the deadline moves with it.

Cancellations and refunds

• Before you pay: you owe nothing.
• If we miss the deadline in your summary for reasons on our side: you can cancel and get back what you paid for that site.
• If something doesn’t work as agreed: tell us and we fix it at no cost.
• Any other case: message us. We’ll reply within 24 hours and review it with you.

Refunds go back through the same payment method. If a contract is canceled with a refund, we take the site down, and its design and code stay with APEX.

Changes and fixes

• You can ask for changes with no limit, one round at a time, while your site is hosted with APEX. A round is a list of changes sent together: we make them, show you the result and, once you approve, the next one starts.
• Included: content and design, such as text, photos, prices, colors, the order of sections, or adding or removing an informational section.
• Not included: new features, which we quote separately.
• The only thing that stops changes is an overdue installment. They’re saved and start when it’s paid.

Hosting and fair use

Your site is hosted on APEX infrastructure with no required monthly fee, for as long as your site stays with APEX. The included hosting has these limits, designed for a small business:

• Traffic: up to 50 GB per month, about 30,000 visits for a typical site.
• Photos and files: up to 2 GB in total.
• Products (Online Store): up to 500 published.
• Automated emails sent by your site: up to 3,000 per month.
• AI chat on your site, if it has one: up to 1,000 messages per month.
• Video: you can show YouTube or Vimeo videos at no cost. Hosting your own videos isn’t included and is quoted separately.

Hosting is for your site. It isn’t for storing files your site doesn’t use or for hosting other sites or apps.

If you go over a limit two months in a row (a one-time spike doesn’t count), we show you the numbers and offer options: optimizing what we can, or a plan with more capacity at a monthly cost we tell you first. You have 30 days to decide. If the excess continues and you haven’t chosen, we give you at least 30 more days’ notice before we stop hosting your site, and we hand it over at no cost so you can publish it elsewhere.

We can suspend a site right away only for a serious risk, such as illegal content, a security problem or an order from an authority. We’ll tell you immediately and explain why.

Maintenance

Maintenance is included at no cost while your site is hosted with APEX. There are no plans to buy. It covers the security certificate, monitoring, security updates, your unlimited changes and fixes to anything that doesn’t work as agreed. A new feature isn’t maintenance.

Accounts that stay yours

Your site, hosting, database and code live in APEX accounts, so you don’t need to open technical accounts. You only provide what has to be in your name:

• Your domain, registered in your name. You pay the registration and renewal to the registrar.
• Your payment account, if your site takes payments. The money from your sales goes straight to you and APEX doesn’t touch it. Its fees are between you and that provider.

We’ll never ask for a password in a message. If we need access to something, we’ll send you a secure APEX link.

What’s on you

• Send us true, accurate content that you have the right to use.
• Respond when we need something from you.
• Comply with the rules for your own business, including any your industry or state has for advertising, licensing or customer data.
• Look after your access codes and your phone.

What can’t be published: anything illegal; products or services that are banned or that need a license you don’t have; content that violates someone else’s rights; scams or pages that steal data; content that discriminates, incites violence or is sexually explicit; malware; spam.

If this happens, we’ll ask you to fix it, and we can remove that content while it’s sorted out. If someone makes a claim over content you gave us, that responsibility is yours.

Who owns what

• Your content (text, photos, brand, logo) and your domain are yours. You let us use them only to build, publish and maintain your site.
• Your site: once you finish paying for it, the design, copy and code made for it are yours. Until then they belong to APEX and you use them on your site.
• What belongs to APEX stays with APEX: our base components and templates, our tools and our central systems (such as stores, bookings and the business panel). Base components that are part of your site’s code can be used free of charge, forever, on your site. Open-source pieces have their own licenses.
• We can keep using our techniques and general know-how with other clients, never your content or your brand.
• Portfolio: we can show your published site as an example of our work. If you’d rather we didn’t, tell us and we’ll take it down.

Leaving

You can leave whenever you want, with no minimum term and no exit fee. Ask us by message or email and within 15 business days we’ll hand over your site’s code, your photos and files, and your data in open formats.

If your site uses a central APEX system, those functions can’t be moved because they’re shared by all our clients. You keep the design and all your data.

To receive the code, the price of your site must be fully paid. We always give you your data. Your site stays online with us for up to 30 days after the handover, and then we delete your data and accesses, except what the law requires us to keep.

If APEX stops offering included hosting or stops providing the service, we’ll give you at least 90 days’ notice and hand everything over the same way, at no cost.

Your data

Our privacy policy explains what we keep, who we share it with and how to delete it.

If your site stores data about your customers, you’re responsible for that data. We process it on your behalf, only to make your site work. It’s up to you to keep your own privacy policy up to date and to answer your customers’ requests. If your site will collect health data or other sensitive data, tell us first.

Our AI assistant

Our chat is answered by an AI assistant, supervised by a person from APEX. It can make mistakes, so what counts is your summary and these terms. Payment links and technical instructions are sent by our system with fixed text, not written by the assistant.

If your site has an AI chat for your customers, it works the same way: it answers with your business information and can make mistakes. Check its answers from time to time and tell us if something needs fixing.

Liability

• We work with professional care, monitor the sites we host and keep periodic backups. If something fails on our side, we fix it as soon as we can, at no cost.
• No internet service can guarantee a site will be online 100% of the time. There can be outages for maintenance or infrastructure failures.
• Your site is a tool. We don’t guarantee a number of visits, inquiries, sales or a position on Google.
• We’re not responsible for what doesn’t depend on us: the content you upload, how your accesses are used, services you hire directly from others (your domain, your payment account), or events beyond our control.
• APEX isn’t liable for lost profits or indirect damages, and our total liability is limited to what you paid us in the 12 months before the event.
• None of this limits liability for fraud or gross negligence, or any right the law doesn’t allow us to limit.

Changes to these terms

The version in force when you hired us applies to that contract, including hosting and its limits. If we publish a new version, it applies to what you hire afterward, and we show it to you before you accept it.

Disputes and governing law

If something isn’t right, write to us first and we’ll reply within 10 business days.

These terms are governed by the laws of the Argentine Republic, and any dispute goes to the ordinary courts of the City of Buenos Aires. If the consumer laws of the place where you live give you rights that can’t be waived, you keep them.