Your own online store, scoped with you personally.
- Free demo in under 24 hours
- Pay only if you like it
- Live in 15 business days
A custom online store from APEX starts at $1,500. Every store is scoped personally: we go through your products, payments and shipping with you and put the final price in writing before work starts. Hosting is included, with no required monthly fee, and changes stay unlimited for as long as your store stays with APEX.
What’s probably happening today
You sell through DMs and it takes all day
Size, shipping, payment, proof of payment: fifteen messages per sale. A store answers those on its own.
The platform takes a slice of your margin
Monthly plans that rise as you grow, plus fees on top. A store of your own is paid for once.
Your store looks like a thousand others
Same template and same checkout as your competition. If your product is what sets you apart, that costs you sales.
It’s live, open it
All of this is included in the price
Custom design for your brand
Type, color and photos built around your product, with no shared template.
A personal scope
We go through what you sell, how you charge and how you ship before setting a price.
Changes by message
New prices, photos or products by chat, with no limit while your store stays with APEX.
Hosting included
No monthly fee required to keep your store online.
Custom store or subscription platform?
| Subscription platform | Custom store | |
|---|---|---|
| Upfront cost | Close to zero | From $1,500, once |
| Monthly cost | A plan that rises as you grow | None required: hosting included |
| Design | Template shared with thousands | Custom, yours alone |
| If you stop paying | The store goes down | It stays online |
When this isn’t for you: if you’re just starting and don’t know yet whether your product sells. A subscription platform lets you test that cheaply.
From first conversation to launch day
- 01Today
Tell us about your store
By message: what you sell, how many products, and how you charge and ship today.
- 02Under 24 hours
Your free store demo
See your home page and a product page with your photos. You only pay if you like it.
- 03In writing
Build and launch
We agree on the scope and the deadline in writing, then build it.
- 04Ongoing
First sale and support
Unlimited changes after launch.
- If you haven’t sold a single unit yet. Test first with social media or a cheap platform.
- If you need it live tomorrow.
- If you need someone to shoot photos and write descriptions. That content comes from you.
What people always ask me
How much does an online store cost?
It starts at $1,500. We scope each store personally and put the final price in writing before we start.
Do you take a commission on sales?
No. We don’t charge anything per sale.
How do I change products, photos or prices?
Ask us by message and we update them. No limit.
Is this better than Shopify?
If you’re just starting, no: a platform lets you test cheaply. A custom store makes sense when fees add up close to the cost of building, or when the template holds you back.
How long does it take?
That depends on the scope. We give you the deadline in writing before you pay.